Always-active pages
Prospects checking you out see a business that is clearly working.
Automation solution
Social Media Automation
Consistent posting from the work you already do, without a marketing team.
Example workflow
- 1Content calendar configured
- 2Job completed and photos uploaded
- 3Draft post generated for approval
- 4Post published to connected channels
- 5New review shared automatically
- 6Social message captured as a lead
- 7Engagement summarised in reporting
The problem
Posting always slips
Local customers check your Facebook or Instagram page before they call. A page whose last post is eight months old costs you enquiries.
Social media automation keeps your pages current using material your business already generates: completed jobs, new reviews and seasonal reminders.
Marketing is the first thing dropped when the diary is full — and the diary being full is exactly when posting would keep the following month busy too.
- Pages that go quiet for months
- No process for turning finished jobs into content
- Reviews never shared publicly
- Seasonal opportunities missed
- Messages and comments left unanswered
The solution
Content from the work you already do
A content calendar is built around your services and seasons, and scheduled posts publish across your channels automatically.
Triggered posts add life to the calendar: a completed job with photos, a new five-star review, or an availability announcement when the diary has a gap.
How the automation works
- Step 1
Plan the calendar
A recurring schedule of service highlights, tips, seasonal reminders and offers.
- Step 2
Connect channels
Your Facebook, Instagram, LinkedIn and Google Business Profile are connected once.
- Step 3
Trigger from events
Completed jobs and new reviews can generate posts for approval or publish directly.
- Step 4
Route messages
Enquiries arriving via social messages can be captured as leads.
Benefits
What changes in your week
No content vacuum
Jobs and reviews supply an endless stream of genuine material.
Reinforced local presence
Regular posting supports the same local visibility your reviews build.
Nothing extra to remember
Posting happens whether or not anyone thinks about marketing that week.
Included features
- Multi-channel scheduling
- Job-triggered posts
- Review-sharing posts
- Approval queue before publishing
- Seasonal campaign templates
- Social enquiry capture
- Posting activity reporting
FAQ
Frequently asked questions
Common questions about social media automation.
Keep reading
Explore related automation
Automation rarely works in isolation. These pages cover the parts of the system that connect to this one.
- Marketing AutomationTurn your existing customer list into repeat and referred work.Read more
- Review AutomationConsistent review requests at the right moment, with unhappy feedback caught first.Read more
- Lead Management AutomationEvery enquiry captured, acknowledged, assigned and tracked to a decision.Read more
- Email AutomationEvery customer email sent on time, on brand, without being written by hand.Read more
- Automation for Cleaning CompaniesRecurring schedules, instant quotes and reliable customer communication.Read more
- Automation for Trades and Local Service BusinessesA complete automation system for any local business that quotes and books jobs.Read more
Automate social media automation in your business
Tell us how your business works today and we will configure the automation around it.